C A M P A I G N
A collection of cohesive digital campaigns designed to engage and convert across platforms. This includes targeted email marketing designs, visually consistent social media graphics, and responsive web banners—all tailored to reflect brand messaging and drive results.
Each email campaign showcases strategic designs via Klaviyo through email segmentations and flows.
THE CHALLENGE
Next Level Apparel needed a bold, cohesive campaign to launch The Festival Collection—a vibrant, trend-driven line aimed at younger consumers. The challenge was to create a full suite of assets that blended festival-inspired energy with the brand’s clean, modern aesthetic, all while supporting both retail and B2B needs.
THE SOLUTION
I led the creative direction and execution across all campaign materials, including:
A style guide and spec sheet for sales teams and buyers
A high-energy campaign video capturing the spirit of festival fashion
Print collateral for trade shows and showrooms
Digital assets for social media, web, and email
The result was a dynamic, visually unified campaign that boosted visibility and positioned The Festival Collection as a standout seasonal launch.
Style Guide
Creative Direction, Styling, and Specs for the Festival Launch
Festival Collection Print Collateral
Marketing materials crafted to drive engagement and tell the Festival story across physical touchpoints.
Festival Collection Line Sheet
Designed for easy reference across sales calls, trade shows, and online orders.
Email Marketing
Whether showcasing a new apparel collection or introducing advanced skincare equipment, each email was tailored with clear calls to action, engaging design systems, and responsive formatting to ensure maximum impact across desktop and mobile.
Web Banners
From eye-catching homepage graphics for apparel campaigns to sleek promotional banners for skincare devices, each asset was designed with audience intent in mind—balancing brand identity, visual hierarchy, and mobile responsiveness to create seamless, on-brand touchpoints throughout the customer journey.
Logos & Brand Guidelines
From designing custom logo variations to building out scalable brand systems, each element was created with usability and adaptability in mind. For Next Level Apparel, I extended existing branding to new seasonal lines, while for SkinAct, I helped refine assets to align with their clinical, tech-forward aesthetic. Deliverables included logo lockups, color palettes, typography rules, and usage examples to guide internal teams and external vendors.
Web page layout
Examples of responsive webpage designs—from product detail pages to subscription flows—built to drive engagement and streamline the customer experience.
